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Find Your Inner Ride Recommender Campaign This campaign promoted the three Hertz collections, by delivering them as results of a recommender system through the concept of a Yogi Hertz Employee who can see within you and help you find your true car nature. A simple schematic allows us to recommend a car and collection within four or five questions. Additional entertaining content is provided to generate a connection with the large portion of the audience who is not immediately ready to book a car rental. The contest promotion is handled via banners promoting the recommender system. Also mixed in are banners driving to transactional landing pages to maintain some of the value of their usual Direct Response campaigns. |
Transactional Landing Page
Microsite Screens (series of 7)
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Drive Your Dream Scrapbook Campaign This digital scrapbook campaign promoted the three Hertz collections, Fun, Green and Prestige, by featuring the collections as a central, determining tenet of a fantasy vacation contest. Preset graphics gave the contest an low barrier for entry, and upload and writing functionality gave it enough customization to allow for true competition. The contest promotion is handled via Hertz website, Landing Page placements and a Yahoo! promotional partnership. Banners drove to transactional landing pages to maintain some of the value of their usual Direct Response campaigns. |
Transactional Landing Page
Microsite Screens (series of 5)