Hertz introduced three collections of cars, Fun, Prestige and Green. After small individual campaigns, they wanted bigger work to promote the umbrella concept of collections. After a lot of initial excitement, these two campaigns, a fantasy vacation scrapbook competition and a recommender system guided by a Hertz yogi weren't produced.

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To position Fortify as the leading security expert, we created their nemesis. Hackers got a collective nation-state identity, and mocked in the process. There were print ads, a trade show with yaks and here, the tourism site with requisite country facts, a vo-tech school and a news section through which Hackistan could take credit for all the security exploits in the world.

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Part of the 2007 campaign launch, this project displayed 25 gorgeous Peggy Sirota photos of members with links to their profiles. Then, with flash video, Jay Manuel, host of America's Next Top Model, taught users to get their own stunning presentation by guiding three members through the process of modeling for and taking a great photo as well as writing an attractive profile.

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For the first ever live TV advertisement, this site encouranged users to submit audition videos. Based on the theme "I'm too ___ to be single", the eventual winners, one man, one woman, got to make their argument live during prime-time British television. Cool idea, fun site, not nearly enough time to get talent... user-gen content is hard. And two weeks to collect it is ridiculous.

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To break through the sludge of typical narcoleptic software security ads, this game humorously spread the message that Fortify can help IT professionals with their challenges... Hustle around the office fixing security breaches, get coffee for speed, avoid the boss and his time-wasting meetings... or use the Fortify phone and relax.

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After our obnoxious but terribly successful "How to find the right person in 90 days" guide wore out its welcome, the client asked for a new promotional givaway. This free-if-you-register 15 min flash video guide, an emotional alibi for people reluctant to sign up for Match, prepares users to get the most out of the product which increased satisfaction and, in turn, subscriptions.

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I had an absolute blast directing this while the offline CD was on vacation. (Thank God for brilliant creatives like Josh and Nate.) So... Brits are shy about dating, especially online? They hate self help? How about a big plate of all that served up funny as all hell style. We kicked ass, won the business, they merged with Match UK... We did something different in the end, but I love this work.

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Hertz has a division that sells the top .5% of it's used cars to the public... who knew? This unproduced comp shows an idea aimed at owners of crappy cars, an ideal target for people who'd buy an inexpensive used rental car. Make the content fun enough that people would send it to their friends with crappy cars and we'd create our own, highly targeted, ad space to promote our great cars.

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The younger crowd was used to "See who's viewed you" on sites like friendster. This divergent way to promote it launching on match.com was designed to get the message out in a way that let them know that Match knew their needs. Sean LaBounty came up with the idea and I molded it into the sleazy telemercial / pop-under ad style. Renaming it Rearview3000 couldn't save it.

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After some fooling around with synching two video streams with lots of user control, we ultimately made this by editing the forwards and backwards versions as one piece and letting the interface design reinforce the backwards forwards nature without actually giving people controls for it.

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Coping With All The Ladies - The Axe Wearer's Handbook was a promotional magazine insert which I made a simple online version of. It was down and dirty, just like Axe. A real fast job, basically the same as the print version with an intro animation and a few bonus chapters if you register your email. This stuff is ridiculously funny.

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More crazy BBH... how fresh are mentos? Well, if you run into a bear, pop one in your mouth and the bear will appreciate it so much he won't eat you. Pop five and he'll catch you a fish, fry it up and introduce you to his 'friend' goldilocks. Wild Brain animated the cartoons and I worked out the interface/functionality as well as chopped up pieces of them for banners.

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Made entirely with stock photos, bad ones, of wildly different looking people and a brilliant voice over, Bill Mouton totally took the piss out of the singles ad with these video personals for the most preposterously 'perfect' people ever. I made the sites to house the videos and a bunch of little crap to go along with them. I love it when you can tell people had fun making this stuff.

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This microsite promoted an actual upcoming event with a video from a 'previous' party of a cheerleader crawling out of the closet, followed by a midget, followed by a donkey... more gratuitous humor from the AXE gang. The brand site was basically a cluster of microsites. I think we were doing one a month for a while there.

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Ultra baddass Bill Moulton designed this piece to teach basic looks and directions to stylists and other people who implement the Levi's aethetic. It provides a branded way to display all the various lines, photographs and style points. I did a little bit of design, primarily related to the animation, and then coded it all up to make it move.

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My most ambitious coding project... The brilliant BBH crew challenged me to build a phone-style system for selecting the type of woman you want to attract with choices like "Hot librarian stacking books on a ladder" wearing "whipped cream." It then read it all back to you and recommend the scent of Axe to use. Lots of arrays and audio chopped to least common denominators...

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With a campaign in the can, BBH had to change plans when Cantor Fitzgerald and their eSpeed division lost 658 men and women in the tragedy of September 11th. Errol Morris interviewed the survivors for memorial spots. Eight minutes of extra footage was edited. In those days bandwith was a larger issue so I took the audio and sequenced stills and graphics for presentation on their site.

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This piece feels dated, but I love the structure. You can choose possibilities such as 'record music' and it shows you all the technology you can use or conversly you can choose CD burners and it shows you all the possibilities for that. This played on all the PCs in the peripheral section of Circuit City stores. Teaching customers as well as staff the few important things to know before a puchase.

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I think these were made for JWT. They are super dated, but they're sort of fun to look at how different things are today. In the days shortly after spinning fire logos and animated 'jifs' of envelopes that stuffed themselves and sped off, anything that moved, even moderately smoothly, was cool. Vincent did the 3D design and I shuffled stuff around and hoped it seemed like a magic trick.

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